When you think of Land Rover or Range Rover, you probably don't think of youth. Likely you associate the vehicle with well-pampered wives or hedge fund executives. Aside from that, it seems that the marque has had a hard time breaking into a younger demographic.
From what it looks like though, the Evoque is going to turn that around. With 18,000 units ordered globally, customers in their 30s and 40s are expected to dominate the order banks. Unfortunately, no official data has been uttered from Range Rover itself.
It looks like time will unravel this one for us.
In other news, if you want to build your very own Evoque, make sure to head over to Land Rover's website and start ticking those option boxes.
Land Rover has taken 18,000 global orders of the new Range Rover Evoque.
Although an exact buyer-breakdown hasn’t been announced, Land Rover’s target audience for the Evoque is younger than has been traditional for a Range Rover buyer...
[Source: Autocar]
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