Although you may be tired of hearing about the Range Rover Evoque, we're not. As I've predicted on FOX Car Report Live months ago, the Evoque is going to be the hottest Land Rover Range Rover product in years. Whether or not it will light up the sales charts has yet to be seen but with 18,000 global orders, I may be onto something.
More importantly, in a recent talk with Autocar, Jaguar Land Rover's CEO, Ralf Speth, essentially said that the Evoque is the start of a gigantic push of new models.
This car is going to be the start of a revolution, it seems.
If the Evoque is just a taste of what's to come, are you excited for the next five years of Jaguar/Land Rover products?
Land Rover’s all-new Range Rover Evoque is a crucial part of JLR’s expansion plans according to company CEO Ralf Speth.
The potential lies in the opportunities that Speth and his colleagues are busily identifying for new Land Rovers, models that will take the company into new segments and new price ranges, just as this Evoque does.
“It’s a new segment for us,” says Speth. “It opens up more entries to the brand and more opportunities for customers to grow with it...
[Source: Autocar]
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