After completing an historic first half of 2011 with record sales and market share gains, Kia Motors America's (KMA) upward trajectory continues as the company recorded its best-ever July sales of 45,504 vehicles. Led by the U.S.-built(1) Sorento CUV, which posted its all-time best monthly sales of 13,262 units, KMA's July sales were up an impressive 28.5 percent over the same period last year and also included strong performances from the Soul, Optima and Forte. KMA has achieved new monthly sales records for 11 consecutive months. "More and more consumers are discovering Kia Motors every day as our diverse lineup of stylish and fun-to-drive cars and CUVs attract customers looking for a compelling combination of world-class design, outstanding quality, fuel efficiency, state-of-the-art technology and tremendous value," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "With the long-term success of our two best-selling products – Sorento and Soul – the overwhelmingly positive response the new Optima has received and the arrival of the all-new Rio models later this year, Kia is well-positioned for continued sales and market share growth in the second half of 2011 and beyond."
Design-Led Transformation Fuels Sales and Market Share Growth
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which will add the critically-acclaimed Optima midsize sedan to its production line in the near future. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio5 sub-compacts and Sedona minivan.
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