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For many years, Volkswagen AG attracted a small core of loyal customers in North America and didn't seem to care much what anyone else thought of its cars.

VW dealer Dietrich Look summed up the automaker's pitch as, "'We bring it, you will like it.' That was the attitude."

But now, as Volkswagen seeks to expand in the United States, it's listening intently to American consumers and addressing not only problems but also annoyances.



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Volkswagen Making Changes Based On Customer Feedback

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