By all accounts Hyundai’s designers have their fingers on the pulse of car buyers. Their designs are universally appreciated and with the Veloster, they’ve proven they can do cool and edgy as well as the next company.
While we used to talk about the “threat” to U.S. automakers by companies in Japan, I think we better start looking at Korea. There’s no denying they are (as Randy Jackson would say – “In it to win it.”)
Not only is the Veloster attractive, it’s the kind of car that might surprise even the company that makes it. I remember when Honda thought that the Element would appeal to 20-somethings. All the advertisements showed cool, hip, youngsters with their skateboards and dogs piled into the back of the Element. Then something happened. Baby boomers started showing up in Honda stores and wanted to drive the Element. I can see something similar happening here. After all – while “hip” and “cool” may seem like something the kids own – everyone wants to be hip and cool – even us old guys.
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