This Saturday, Tesla Motors is holding a test drive to reveal the latest versions of its second zero-emission automobile, the all-electric four-door Model S to several thousand reservation holders. Tesla has made some extraordinary claims for the car, and analysts and investors will be watching the event closely to see if it can live up to them.
But the performance of the car itself pales in comparison with Tesla's unusual business model. Even though it lacks the engineering resources and volume efficiencies of an established automaker, Tesla (TSLA) intends to sell the car for the same as or less than competing models from larger manufacturers. Prices will start at $57,400 -- about the same as for a similar-sized Audi A6.
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