It's official. The post-quake product shortage is over. That tight-supply, low-incentives lull since Japan's March 11 earthquake/tsunami whacked production? Forget it. The U.S. auto marketing wars are back.
How do we know? Toyota group and American Honda are boosting incentives, a sign they have restocked enough to compete -- and are going after the 6 points of market share they lost between May and August.
Toyota group boosted September incentives 17 percent from a year ago to $2,472 per vehicle, and Honda sweetened the pot 7 percent to $2,370, TrueCar.com said. Over the same period, Hyundai-Kia, Ford and Chrysler cut their spiffs 7 to 19 percent and increases at General Motors and Nissan were less than 1 percent.
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