Mercedes-Benz, one of the planet's elite luxury brands, is vying for greater visibility and appeal to mainstream buyers, as exemplified by a ten-year deal to renamed the Louisiana Superdome. Terms of the agreement weren't disclosed, though the amount was understood to be in the neighborhood of $50 million to $60 million for the decade.
Last week Mercedes-Benz marketing executives were surveying the enormous indoor arena, host of the next Final Four basketball tournament, the next BCS college football championship game and the 2013 Superbowl, not to mention home games for the Saints. The executives considered numerous spots where three-pointed stars and pictures of Mercedes vehicles could be located.
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