BMW's new U.S. boss wants to build a bridge to dealers

trymee submitted on 11/15/2011 Auto Spies Photos Timestamp: 2:42:07 PM

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Ludwig Willisch, the new chief executive officer at BMW of North America since October 1, stated that he can fix the company's bumpy relationships with its retailers in the United States. Willisch had run dealerships for years. He had also worked as a car salesman. Willisch stated that he wants to have

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BMW's new U.S. boss wants to build a bridge to dealers

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