Sergio Marchionne, CEO of both Fiat and Chrysler Group, said that while he's pleased with the re-launch of the Fiat brand in North America last year, he was "incredibly naive" to think he'd sell 50,000 of the tiny cars in the U.S. in 2011.The company sold only 19,769 Fiat 500's in the U.S. last year. But Marchionne said the huge miss of the sales target was not a problem.
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