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The day after a congressional hearing into a fire in crash-tested Chevrolet Volt, General Motors Co. acknowledged that sales of the car had been hurt by bad publicity.

And as the carmaker stepped up its efforts to rebuild the reputation of the Volt, it began airing a commercial titled "Morning in Hamtramck" that portrays the extended-range electric car as part of the fabric of the Detroit enclave in which it is built.

Asked Thursday if Volt sales have taken a hit in January, General Motors North America President Mark Reuss said, "Oh, yes."

 



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GM President Says Bad Press

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