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While the Scion FR-S sporty coupe was under development, Toyota Motor Corp. President Akio Toyoda came out to test drive the vehicle once a month.

And he didn’t always like what he drove.

Among his most scathing criticisms, recalls chief engineer Tetsuya Tada, came when Toyoda stopped dead in his tracks during a test run and blasted the vehicle as a car he couldn’t “talk to.”

 


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Toyota CEO Had To Push Engineers To Create A FR-S Coupe That Could Perform

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