Tag Links: fiat, us launch

SHARE THIS ARTICLE

Fiat dealers in the U.S. are seeing the initial results of the efforts made by Chrysler Group to fix its badly executed Fiat 500 launch. With 0% financing for customers, more advertising, new brand leadership and new products, Fiat dealers are now in a better position than they were half a year ago.

Read Article


Fiat retools marketing after poor launch

About the Author

trymee