South Korean automaker Hyundai, which has been working to shed its bargain-brand image and emerge from the shadows of Japan's biggest brands, now commands higher prices than they do in the hot compact-car segment.An analysis of transaction prices — what people actually paid for new cars — shows Hyundai not only has pulled ahead of Toyota and Honda, the compact segment leaders, but is closing the gap in midsize sedans. Those are key product segments for Hyundai, generating more than half its car sales last year.
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