They are only a 3-inch or so swatch of a vehicle worth thousands and thousands of dollars, a metallic stamp on the rump of any car, truck or SUV on the planet.
But they cost millions to find, invent, vet and advertise.
Car names.
A month after the North American International Auto Show, automakers are out there promoting their latest motoring monikers. Acura and Infiniti, for example, went the archetypal luxury-brand alphanumeric route with ILX and JX, respectively, while Buick went with a classic word reassignment by using Encore for its new SUV.
Read Article