While brand loyalty in the automotive business is nowhere nearly as intense as it was during the industry’s heyday in the 1950’s and 1960’s, satisfied customers still tend to be repeat buyers. According to R.L. Polk & Associates, owners in all age brackets are most brand-loyal to Ford cars and trucks, with Mercedes-Benz coming in second and nameplates like Nissan, Honda, Chevrolet, Hyundai and Toyota holding down third place among various demographic groups.
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