In Facebook parlance, the relationship between General Motors and Ford is, shall we say, complicated. After GM drew attention Tuesday for its decision to ax its $10 million Facebook ad budget, Ford Motor was quick to point out that it’s sticking by its commitment to the world's largest social network, which is set to launch its IPO this week.
"It's all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation," Ford tweeted in a not-so-subtle jab at its longtime rival.
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