As the consumer device maker doubles down on its popular voice-enabled personal assistant software, it is looking at another large market to drive rapid adoption: cars.
Apple Inc's new in-house Maps service along with free turn-by-turn navigation feature and real-time traffic updates converts the iPhone into a valuable navigation device - one of the most popular features on Google Inc's Android gadgets.
Combine that with the new "Eyes Free" feature - where drivers talk to Siri with the tap of a button on steering wheels - and analysts say the iPhone has the potential to disrupt the car electronics and navigation market.
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