Toyota has managed to hold on to the number one position in the second annual Best Global Green Brands report, which was published by nternational brand consultancy Interbrand earlier this week.
The report measures the difference between the public perception of a brand’s eco performance, its green image and it’s actual environmental developments, suing public data and info.
Toyota was recognized for two things in particular: the company continued to place environmental sustainability high on its list of priorities and the carmaker managed to expand the success of the Prius, the world’s first mass-produced hybrid, offering a full family of models.
Read Article