Consumer interest is growing in safety features such as backup cameras, blind-spot warning systems and pedestrian alerts, according to a survey released this week by Harris Interactive.The interest bucks the trend toward fewer people caring about safety vs. traditional vehicle needs — such as gas mileage and quality — as cars become safer by the year.
The tangible and frequent utility of such features could be driving interest. Auto safety advances in the past decade — such as electronic stability systems, antilock brakes, side-curtain air bags now largely required by law today — are mostly hidden during daily driving experience.
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