BMW Group Financial Services plans to offer short-term rentals at BMW dealerships under a pilot program starting next month in the New York metropolitan area.
Customers will be able to make reservations online starting Aug. 13, said Ed Robinson, CEO of the captive finance company in Woodcliff Lake, N.J.
Pricing for the service -- BMW on Demand -- will be disclosed later.
"BMW on Demand will fit the market niche between car sharing and rentals," Robinson said Friday in an interview with Automotive News.
Read Article