Various types of consumers are considering buying certified pre-owned vehicles offered by dealers through auto makers’ remarketing programs.
It helps dealers to know who those types of shoppers are, says Rick Wainschel, AutoTrader’s vice president-automotive insights.
Better yet, it helps to know which other groups might be tempted to buy cars through CPO programs in which off-lease vehicles are inspected, reconditioned as needed and sold with warranties at prices that are higher than those of conventional used cars.
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