We all know that BMW is the world leader when it comes to annual world-wide sales. We also know that BMW's strongest market is North America.
BMW is trailing Audi for total annual sales in Europe and also Asia (Audi is the leader in annual sales in China).
Considering that Audi already has dominated Europe and Asia if they can find a way to chip away at BMW's market share in North America they could become the best-selling premium luxury brand in the world.
Audi is growing faster than BMW currently.
This would be bad news for BMW supporters including myself.
All the other companies such as Lexus are not even close to BMW, Audi or Mercedes-Benz.
Lexus hardly sells in Europe and is solely reliant on the North American market. The same goes for Infiniti and Acura.