More Americans are willing to pay more for a vehicle that will save on fuel over time and are adjusting how they drive to make each drop of fuel go further, according to a new survey by market research firm Penn Schoen Berland.
Drivers are slowing down, coasting more to stops, and even drafting behind larger vehicles to save gasoline, the study released Wednesday shows.
Of survey respondents, 25% said they would buy a vehicle with hybrid technology if they had $1,000 more to spend. The same percentage of respondents would choose an energy-efficient appliance or solar panels. Most gasoline-electric vehicles that don't require recharging cost between $2,000 and $5,000 more than gas-engine versions of the same model.
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