General Motors Co is aiming for industry-leading customer loyalty rates that could add more than $4 billion in annual revenue, product development and quality executives for the No. 1 U.S. automaker said on Wednesday.
GM wants to push its customer retention rates to at least 58 percent - the rate of industry-leader Toyota Motor Corp - from about 52 percent to 53 percent, the industry average in the United States.
"We believe in the auto industry no one really stands out as the clear winner in managing that overall customer experience," Barra said, adding GM was aiming for the even higher loyalty rates of Apple and FedEx.
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