In an exclusive interview, Chrysler Group boss Joe Eberhardt has revealed to Auto Express that the famous US marque has only until 2009 to prove it can be a success in Britain. And if it doesn't make the grade, the company could call time.
International sales chief Eberhardt said that, after three years, top brass would be able to "judge whether Dodge had reached its objectives". And while he refused to discuss sales targets, he claimed he'd be asking major questions, including "Have we established the brand?" and "Have we attracted enough customers?"
Now officially on sale, the model spearheading Dodge's UK return is the Caliber. It aims to offer a distinctive alternative to Ford's Focus, and represent "Dodge attitude
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