ASSESSING THE ASSETS. So what would Ford sell, and what could it expect to make? Considering that Ford paid $6.45 billion for Volvo in 1999 and the Swedish brand is in better shape now than it was then, it's likely that the value of the company is at least equal to what Ford paid. Volvo is difficult to value because the brand's products and operations today are so integrated with the rest of Ford. As of last week, its Mazda stake was worth about $3 billion. Those two brands together, then, account for about 75% of Ford's value today.
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