A Mercedes rep said that the ad is an “exaggeration” of the strength of the vehicle, but that the spots are part of a suite of ads using humor to tout the safety of the GL line.
“It is farcical, and anyone seeing the spots can tell that it’s hyperbole,” said Donna Boland of Mercedes. “The typical consumer is smart enough to know that this is not a serious ad. We have received no customer calls on this ad. ”
A Mercedes rep said that the ad is an “exaggeration” of the strength of the vehicle, but that the spots are part of a suite of ads using humor to tout the safety of the GL line.
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