Asked by an interviewer from Automotive News whether they would start chasing Gen Y buyers like every other automaker searching for a clue, Andy Goss, the CEO of Jaguar Land Rover North America, had this to say: "You should not pigeonhole yourself so much. We conquest customers but we are selling cars that are $40,000 to $80,000. They are bought by people in their 30s and early 40s. Even the average Evoque buyer is 43 years old. The average (Evoque) transaction price is nearly $50,000. We are not Scion." We are not Scion. Halle-frickin' luja. Those are the smartest words to come out of this business in months. Thank goodness one auto CEO has the balls to say it.
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