Mercedes-Benz is rolling out a revamped E-Class line as it tries to win back the U.S. luxury sales crown from Bayerische Motoren Werke AG (BMW) (BMW)’s BMW. Daimler added more technology than would be typical for a mid-cycle refreshing of a vehicle line because it was available for the new S-Class, coming to the U.S. in September, and because the mid-size sedan market is hotly competitive, Bart Herring, Mercedes-Benz USA’s general manager of product management, told reporters yesterday at a briefing in Ann Arbor, Michigan.
Read Article