One all-new vehicle for 2014 that has been creating quite a stir is the all-new Lexus IS. Though the last generation vehicle came out strong and took a big swing at the BMW 3-Series and Infiniti G37, after years without a substantial revamp it soon became an also ran in the industry.
Now the all-new IS is making some serious waves. That's because the first reviews so far have said that the IS350 F Sport is an amazing driver's car. Considering it's coming from the same folks who built the LFA, we're not surprised.
Toyota Motor Sales can do some very interesting things when it wants to; however, you have to remember its customer base. The entire buying public doesn't want cars on coilovers and shod with big wheels and tires.
In a particularly intriguing marketing effort, Lexus recently took it's all-new IS and had more than 200 Instagrammers come out and shoot it. From there, the company gelled all the images together and created a stop-motion video of the car.
Check it out below...
Over 200 Instagrammers gathered to join us in a world's first creative collaboration. The goal? To make a film featuring the 2014 Lexus IS F SPORT, one Instagram photo at a time.