One of the big debuts at the 2013 Frankfurt Motor Show came from Mercedes-Benz. While the all-new S-Class Coupe concept was gaining plenty of attention, the all-new GLA-Class made its world premiere.

Considering this is slated to be an entry-level vehicle to attract a younger demographic into Mercedes' suite of products, it is critical that it can stand up to the likes of the Audi Q3 and BMW X1. From the looks of it, I think it certainly is the looker of the gaggle of entry-level luxury sport-utility vehicle players.

I mean, check out that interior! That matte wood looks fantastic, though if we're honest, we're a bit let down by the square infotainment display — we love BMW's approach with the wide-screen format, once you have it you won't want to go back. Optioned with the brown exterior and two-tone brown interior, the all-new GLA looks incredibly sharp.

What say you, Spies? How does the all-new Mercedes-Benz GLA-Class look to you? Is it a WINNER or a LOSER?

Let us know your thoughts below...

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The 2013 Frankfurt Motor Show (IAA) photo galleries are sponsored by Lexus.

Frankfurt Motor Show Gallery

FRANKFURT MOTOR SHOW: So, How Does The Mercedes-Benz GLA Look In REAL LIFE? Better Than The X1 And Q3?

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