German premium automakers BMW, Audi and Mercedes-Benz are gaining customers at the expense of mass-market rivals with a flood of small cars that even penny-conscious buyers are willing to pay extra to drive.During the six-year downturn in European auto sales, BMW brand's market share has climbed to 5 percent from 4 percent, Audi has risen to 6 percent from 4 percent and the Mercedes brand has grown 5 percent, up from 4.5 percent. PSA/Peugeot-Citroen, General Motors Co. and Ford Motor Co. have each lost more than 2 percentage points of share in that time.
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