Hyundai and Kia will explore different designs which will give them greater differentiation in the market.
That's according to new global design chief for the brands Peter Schreyer, who says the new designs will begin to emerge "in two to three years' time".
He believes cars from the two sister brands “should be separated more, and we’ll get a wider range”. Schreyer cites the example of the platform-sharing Volkswagen Golf and Audi A3, which appeal to very different customers.
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