Infiniti plans to attract younger Chinese buyers who are more open-minded about trying out new premium brands because they find an Audi, Mercedes or BMW too commonplace, said Johan de Nysschen, the automaker's president.

Luxury buyers in China, the world's largest auto market, are younger than the average owner of premium cars globally and are less concerned about a brand's heritage than its present-day image, de Nysschen said in an interview. "Ironically, these three German brands have become so successful that they've become almost a little bit ubiquitous," de Nysschen, who formerly headed Audi's U.S. operations, said.


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Chinese Buyers Finding Infiniti An Exclusive Alternative To BMW And Audi

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