VIDEO: So, What Do People REALLY Think Of The All-New BMW 2-Series Active Tourer?

One of the things about being SO into this industry is that it's very easy to become jaded and completely miss the point about all-new products. To really be effective in this space you have to consistently remind yourself who the consumer is.

FYI, no one really does that anymore.

A publication in the U.K. has a great segment we like to follow, however. Put together by What Car?, the auto pub gets together its readership for previews of all-new products. Considering the all-new 2-Series Active Tourer is a highly polarizing and controversial product, we were interested in seeing consumer feedback. In addition, we're also intrigued by what YOU think after you scope out this clip.

Let us know in the comments below!


BMW 2-Series Active Tourer


The BMW 2 Series Active Tourer represents many firsts for BMW - it's its first MPV and first front wheel drive car. See what our readers thought of it.