If you're a small car builder operating in the new market, you have to admit it's a tough place to be. That's because everyone wants bigger cars with more space. And, of course, safety plays a big part in that.
The thinking is pretty simple: the bigger ride you're in, the more safe you are.
smart fortwo & forfour
It's funny because in the rare instances I hang out with my father and we run into a Smart car he says the same thing every single time, like clock work: "I'd never want to get in an accident driving one of those."
Though Smart can prove the vehicle's structure remains intact, does this MARKETING clip do anything to sway your opinion of the vehicle's safety?
Just some food for thought. Check out the crash test clip put together by the U.K.'s Fifth Gear below the Smart marketing video. It's a bit dated but perhaps it'll get you thinking.
Real-life safety" philosophy: Crash test against S-Class: new smart fortwo offers comprehensive occupant protection
The new smart fortwo meets high safety standards, some of which far exceed legal requirements. This was demonstrated by a recent in-house offset crash against a Mercedes-Benz S-Class. As the smaller and lighter vehicle in the collision and at an impact speed of 50 km/h with 50 percent overlap, the smart offers its two passengers an intact occupant space and excellent chances of survival. All in all, the new smart fortwo has undergone the same development programme as, for example, the new Mercedes-Benz S- or C-Class. Daimler's 75 years of safety expertise and smart's 21 years of expertise in building small cars have gone into the safety concept of the new smart generation.