CONTENDER OR PRETENDER? Lexus Counting On RC 350 To Be A Warning Call To The Germans

Lexus is counting on its new 2015 RC 350 sports coupe to take on BMW, Audi and Mercedes-Benz in a segment dominated by the German luxury brands.

And that may be the easy part of the car’s mission.

The automaker is also looking for the RC and its track-worthy variant, the RC F, to redefine what Lexus stands for. “We want to make a bold statement,” said Brian Smith, vice president of Lexus marketing. The RC is intended to “change the face of Lexus.”



2014 New York Auto Show