They say the new S4 is the most liveable compact super sedan over the BMW M3 and the A8 is just as good as the BMW 7-series and Mercedes S-class in terms of driving dynamics, luxury and features.
The only thing missing is the snob-appeal prestige factor. Reports say the 2010 Audi A8L will attempt to meet or surpass the 7-series and S-class in every way.