While I am sure some of you are reading the headline and saying "Wow, that's a lot of hyperbole," hear me out.
From a styling perspective, the all-new Mercedes-Benz S-Class is a bit old man-ish, if I am honest. Its exterior is elegant and refined, but its interior is snoozefest with its switchgear and HUGE dual screen display for the instrument cluster and infotainment. It's a nice place to be and features remarkable build quality, sure, but the execution from a design standpoint is uninspired.
This left a HUGE gap for BMW to swoop in and wow us with the likes of design inspired by the CS Concept and Future Luxury Concept.
IF you were expecting a large luxury sedan design revolution hiding under all the heavy cladding seen on BMW 7-Series testers, be prepared for a let down. That's because the development car shed its heavy camouflage and it looks VERY similar to what's currently on the road.
Don't believe me? Check out the FULL collection of spy shots by clicking "Read Article" below!
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