Over the past several months we've been keeping an eye on the development of the BMW 7-Series. While the 7-Series used to be the driver's choice when it came to large luxury sedans, the marketplace has changed due to the introduction of cars like the Maserati Quattroporte and Porsche Panamera.
And then there are the large luxury sport-utility vehicles that have been nibbling away market share.
Whatever the case, I think I've made it clear for approximately one year now that the company needs to bring its "A" game with the all-new 7. Especially since the Audi A8 is a stellar product and the Mercedes-Benz S-Class is essentially killing it. There may just be one issue though.
Simply put, from what we've seen of the BMW development cars, the all-new 7 is looking rather plain. Since BMW displayed cars like the Vision Future Luxury, we were anticipating the Bavarians to create something revolutionary, not evolutionary. After all, the current-gen product was largely inspired by the treacherous E65.
Although the initial speculation-filled renderings were a bit bold and a little bananas, now they've settled down for a more realistic look. You can see that reflected in the latest renders coming to us from abroad.
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