Although it may seem trivial, lighting is über important in the automotive world. Want to know how I know this? Look at what Audi did when it incorporated those teeny tiny LED lights into the R8 halo car.

Suddenly every luxury automaker needed to stand out and differentiate itself based on its lighting.

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It seems BMW is aiming to take lighting to the next level. That's because at the 2015 Consumer Electronics Show (CES) the company unveiled an all-new concept car outfitted with the latest and greatest illumination systems. To be straightforward, we've never seen anything like this before.

Dubbed the M4 Concept Iconic Lights, the Bavarians outfitted it with a laser light system in the headlights and OLED technology in the taillights. Because the elements are so tiny, this has allowed BMW to do things not previously seen in automotive lighting from a design perspective.

Aside from looking great though, the good news is that they will also be super capable and provide extra safety for those needing extra confidence while traveling at night.

To learn MORE about BMW's latest lighting systems, check out the press release below.

Also, let us know what YOU think of the all-new designs! Are YOU digging the all-new look or would you prefer something more subdued?

According to BMW you'll see this tech make it to an all-new BMW M vehicle in the next 15 months.

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BMW's press release follows:

BMW M4 Concept Iconic Lights showcases BMW laser lighting of the future and OLED rear lights.

In June 2014, BMW was the world’s first manufacturer to supply to customers a standard-production vehicle with laser lighting – the BMW i8. Equipped with intelligent laser lighting and OLED-based BMW Organic Light, the BMW M4 Concept Iconic Lights model on show at CES 2015 in Las Vegas highlights BMW’s position as a technology leader. The concept model combines pioneering lighting design with the latest technology.

BMW laser lights offer an impressively long beam range well in excess of other lighting systems. The light is brighter, casts a concentrated beam over a distance of up to 600 metres and is extremely efficient. Upwards of a speed of 70 km/h (43.5 mph), BMW laser lights are automatically activated on top of the broader-dispersion LED main beam. Innovations now being unveiled with BMW M4 Concept Iconic Lights are yet again helping BMW to widen its lead as a technology innovator.

In combination with BMW Selective Beam, BMW laser lighting provides optimal vision without dazzling oncoming or preceding vehicles. Extensive integration between the headlights, camera, sensors and navigation systems is allowing new, proactive light functions to be developed. For example, if the vehicle sensors detect that the clear road width ahead is reduced, the laser beams can be activated to give drivers an indication of the width of their vehicle in relation to the road. BMW M4 Concept Iconic Lights also works with the navigation system to illuminate corners well in advance. The Dynamic Light Spot with laser technology detects people or animals on the road or at the roadside from a distance of up to 100 metres, and flashes to alert the driver.

OLED-based BMW Organic Light uses elements which are just 1.4 millimetres thick. Their semiconducting layers of organic material produce light uniformly over their entire surface. In the past, legal requirements regulating the brightness of vehicle lighting have restricted the use of OLEDs on the exterior of the vehicle. However, with BMW M4 Concept Iconic Lights, rear light clusters have been developed which for the first time include not only OLED tail lights but also OLED direction indicators. Since the OLEDs can be activated individually, this creates new possibilities for using different styles of lighting at different times, for example in different driving modes. The front and rear lights of the BMW M4 Concept Iconic Lights model preview a number of lighting functions that can potentially be used in future production vehicles. Rear light clusters featuring BMW Organic Light will already be making their debut on a future vehicle of BMW M GmbH within the next 15 months.

**The 2015 Detroit Auto Show photo galleries are sponsored by Lexus

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#CES: BMW's M4 Iconic Lights Concept Will DAZZLE You With Its LASER Lights, OLED Tech — You DIG The All-New Look?

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