The 2015 Chicago Auto Show kicks off next week and it seems like more and more auto manufacturers are showing their hands early. This has become the all-new "thing" in the auto public relations world.

Either you do a slow reveal or you unveil the goodies about one week out. Of course this begs the question: "Why bother even having a show at all?"

Toyota at the 2015 Chicago Auto Show

Toyota decided to do the latter with the Camry Special Edition and Corolla Special Edition. Both of them are essentially kitted up versions of their sportier standard models. Unlike a lot of "special editions" though, Toyota is actually limiting how many it will be building.

Only 12,000 units of the Camry will be available, and only 8,000 units of the Corolla will be hitting showrooms.

Given how much volume Toyota moves of these two products, you may want to consider making an early move.

For the FULL details, scope out the press release and images below!

Toyota's press release follows:


Camry and Corolla to Create Excitement With Special Edition Debuts
Limited Production Models Equipped With Unique Sport-Themed Features
Refreshed Avalon to be Unveiled at Chicago Auto Show

CHICAGO, Feb. 5, 2015 - - Winds of change will be blowing into the Chicago Auto Show. Toyota's Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world's best-selling car of all time, will debut special edition models at next week's Chicago Auto Show. The debuts will be part of a press conference that will also feature a refreshed Avalon sedan.

Camry Special Edition

When redesigning the Camry for 2015, Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts. Only the roof remained unchanged, and it capped off the boldest Camry ever. Now, only one year after this major redesign, America's best-selling car will offer the 2016 Camry Special Edition for owner's looking for an extra dose of both aggressiveness and technology. Based on the youthful Camry SE, the limited production Camry will add sporty interior and exterior features. In addition to features found on the Camry SE, standard equipment on the Special Edition will include:

Unique 18-inch alloy wheels with machined face contrasted with gloss black painted accents
Power tilt/slide moonroof
Smoked tail lamp treatment
High contrast blue stitching on the seats, shift boot, and dash
Exclusive sport appearance seats trimmed with black SofTex® bolsters and blue patterned inserts
Sport meter cluster with blue details and white background
Entune Audio Plus
Available Entune Premium Audio with Navigation and App Suite
Smart Key with Pushbutton Start
Qi Wireless Charging
Two exterior colors: Blizzard Pearl and new Blue Streak Metallic
Floor mats with logo and unique exterior badge

The Camry Special Edition will be powered by a 2.5-liter four-cylinder engine paired with a six- speed automatic transmission. Like all Toyota vehicles, the Camry Special Edition will come standard with the Star Safety System.

Production of the Camry Special Edition will be limited to approximately 12,000 units and will run from August 2015 to January 2016.

Corolla Special Edition

The iconic Toyota Corolla is the world's best-selling name plate of all-time with over 40 million sold since 1966. With its all-new 11th generation introduced in 2014, the current Corolla is the roomiest and most fuel-efficient ever.

Corolla will add more driving excitement with the launch of the 2016 Corolla Special Edition. Sporty styling features, inside and out, complement a spirited driving experience made possible with steering wheel paddle shifters, rear disc brakes and Sport Driving Mode along with an array of additional standard features.

Based on the sporty Corolla S Plus grade, the 2016 Corolla Special Edition will turn heads as it adds:

Unique 17-inch alloy wheels with gloss black finish
Black interior with red contrast stitching
Red accented dash and door trim
Smart Key System with pushbutton start
Three colors: exclusive Absolutely Red, Black Sand Pearl and Super White
Special Edition floor mats with logo and unique exterior badge

Toyota's EntuneTM Premium Audio with Navigation and App Suite and power tilt/slide moonroof will be available as options.

The Corolla Special Edition will be produced between August and December 2015 and will be limited to 8,000 units.

In addition to the Camry and Corolla Special Editions, Toyota will unveil the refreshed 2016 Avalon premium mid-size sedan during a press conference in the Toyota display at Chicago’s McCormick Place on Thursday, Feb. 12 at 2:30 p.m. CST.

Toyota at the 2015 Chicago Auto Show

CHICAGO AUTO SHOW: Toyota Shows Its Hand Before Chicago — TWO Special Edition Cars To Be Unveiled

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