Nissan Sees Targeting Hispanic Buyers With Mexican Dealerships As Key To Growth In US Market

Nissan is pulling out a secret weapon as it pushes for more market share in the U.S.: Mexican car dealers.

Not U.S. car dealers of Mexican or Hispanic ancestry - but retailers from Mexico, who Nissan believes can electrify certain markets across the United States.

Nissan is helping to usher a number of Mexican retail groups into dealerships in California, Texas and possibly Florida and Illinois as part of CEO Carlos Ghosn's drive to increase U.S. market share.