Buyers of electric cars from major automakers tend to be younger and richer than those who opt for the conventional versions of the same models, a new study funds.
And the reason for acquiring the electric car? To a much greater degree, buyers were attracted by a juicy deal, despite their wealth, finds TrueCar.com.
The automotive research and buying website, compared the profile of buyers of two compact cars -- one the conventional version and the other being the electric. Interestingly, it found big differences.
The research is significant because it points to how electric cars, not just luxury models like Teslas, aren't finding their way into the mass market. Sales of them are paltry.
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