Beginning in June, potential Porsche buyers can test drive the brand’s cars and crossovers at the company’s new $100 million U.S. headquarters and customer experience center in Atlanta.Porsche is unveiling the new facility, dubbed One Porsche Drive, today. It is the company’s biggest investment outside of Germany. In addition to putting all of Porsche’s U.S. operations under one roof, the new center gives the brand a place to demonstrate the “smell, touch, feel” of Porsche vehicles, said Porsche Cars North America CEO Detlev von Platen. He expects 30,000 people to visit annually.
“It’s all about the experience,” von Platen told Automotive News. “The visitors who come here will experience a brand and our products in a way they have never done before.”
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