Rolls-Royce today released pictures and details of its Dawn convertible ahead of the car’s unveiling at next week’s Frankfurt auto show.

The Dawn is based on the Wraith coupe and it is aimed at attracting more younger buyers and more women to the BMW-owned ultraluxury brand.

The Dawn "will build on the success of Wraith in attracting a younger generation of successful entrepreneurs," a Rolls-Royce spokesman told Automotive News Europe.

Rolls-Royce said the Dawn will be the only ultraluxury convertible on the market capable of seating four adults in comfort. It also claimed the car is the world’s quietest convertible and the first to be as quiet as the coupe version on which it's based.

“Quite simply, it’s the sexiest Rolls-Royce ever built,” Rolls-Royce CEO Torsten Mueller-Oetvoes said in a statement.

Frankfurt Motor Show Preview Gallery 

Frankfurt Motor Show Preview Gallery 

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Rolls Royce Targets Younger BMW Buyers With $325.000+ Convertible - 10 Times The Price Of An Entry Level BMW

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