The scene is the alfresco luxury auto show held here every August, known simply as The Quail. Bentley designer Brett Boydell is trying to explain to a consumer from Los Angeles that the racy EXP 10 Speed 6 two-door coupe concept that Bentley has on display is not for sale.

At any price.

"How much will it sell for when it is for sale?" persists the visitor.

"This is only a design concept," Boydell tells him with English cheer. "We first have to decide whether we're going to build it."

"So when will it go on sale?" another visitor joins in.

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