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Changing its vehicle names two years ago to variants of Q and QX harmed Infiniti sales and awareness in the U.S., but company officials still believe it was the right thing to do.

“We saw a drop pretty much across the board when we switched names,” Sean McNamara, senior manager-product planning for Infiniti Americas tells media at a ’16 QX50 event here.

The nomenclature change was shepherded by former Infiniti President Johan de Nysschen, now president of Cadillac, to align the Japanese luxury marque more closely with its German competitors as it expanded globally.



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Infiniti Stands By Model Name Changes In Spite Of Two Year Sales Decline

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