With the new Audi R8, Audi will officially have re-written the book when it comes to a manufacturer of a sporty and luxury brand as a whole.
With the R8 Audi has a faster car from 0-60, 0-100 and through the 1/4 mile when compared to BMW. Also the R8 will be able to lap the ring faster than any BMW.
With the RS4, Audi has a faster car through the slalom at 70.6 mph than any car BMW produces.
Prices have gone beyond BMW, with the A8L 6.0 W12 coming in at $119,350 vs. $118K and change for the BMW 760Li.
So if you compare the brands as a whole, Audi wins in straight-line performance, slalom times and most importantly of all PRICE.
Logical I want to hear your plebian comments again.